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QVC/HSN+ partnered with Junk Drawer to develop and produce Wrapped!, a first-of-its-kind reality competition series where holiday cheer met hands-on creativity, wrapping gifts and winning prizes.
Designed as a shoppable tentpole series for the network’s “Christmas in July” programming stunt, Wrapped! blended the energy of a traditional competition format with QVC’s unique ability to bring products directly into viewers' carts. Each episode featured spirited contestants racing to create over-the-top gift wrap designs using real, shoppable QVC products - glassware, gadgets, decor and more, under the watchful eyes of celebrity guest judges (Cody Rigsby, Ross Matthews) and host Ricki Lake.
Junk Drawer took the show from greenlight to set build in just five weeks, crafting an immersive, fully branded stage from scratch. Post-production was equally swift, delivering the first episodes, promo cutdowns, and final assets within five weeks of wrap. Custom alt versions were created for Q4 holiday streaming, ensuring Wrapped! would live on long after the mistletoe came down.
The series exemplified a new kind of lifestyle entertainment for QVC/HSN+: buzzy, joyful, and immediately shoppable.
