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StarKist tapped Junk Drawer to bring their sponsorship of NASCAR’s Kyle Busch, his wife Samantha, and their son Brexton to life across social. We developed three hero :30s (with cutdowns at :15 and :06, optimized for both paid and earned media) that spoke directly to different audience segments: NASCAR fans got Kyle’s fast-paced POV, busy moms connected with Samantha’s take on family balance, and kids loved Brexton’s playful version, spotlighting his own budding racing career. By cracking the code for each family member’s unique perspective, we delivered a suite of snackable spots that put StarKist at the center of racing culture and everyday family life alike.

Client: starkist | featuring: The busch family