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At the South Beach Wine & Food Festival, StarKist invited fans to take part in The StarKist Mashup Challenge at FoodieCon, with celebrity chef Nick DiGiovanni leading the charge. Junk Drawer was tasked with capturing the energy of the activation and transforming it into content that lived far beyond the tent. We produced a competition-style recap series that layered in tension, drama, and fun — so even if you weren’t in Miami, you felt like you were part of the action. With Nick’s of-the-moment personality anchoring the storytelling, we created a package of social-friendly video assets that turned a one-day event into an ongoing brand moment.

Client: starkist | featuring: Nick DiGiovanni at SOBEWFF