To spotlight Hart Tools’ limited edition collection designed by brother-sister duo Leanne and Steve Ford, Junk Drawer crafted a hero campaign that blended DIY grit with elevated style. The custom line, featuring reimagined staples like a hammer, tape measure, and safety goggles, deserved a look as cool as the Fords themselves.

Shot with a laid-back, editorial vibe, the campaign felt more fashion film than how-to video. We delivered a flagship 1-minute spot, plus polished product cutdowns tailored for digital and social. Our team also captured a full suite of stills to support the launch across e-comm, PR, and retail channels.

The results? A sold-out collection, a standout brand moment, and a campaign that proved even tools can be effortlessly chic.

Client: Hart Tools x The Ford Siblings