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–how do you make a tool rollout feel edgy, cool, and fashionable?
Leanne and Steve Ford Worked with Hart Tools to create a beautiful and elevated-feeling line of tools. Hart wanted the launch to appeal to the DIY-savvy, mostly millennial-targeted consumer. But –
Client: Walmart + Hart Tools
Leanne and Steve on set
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Junk Drawer worked with Hart Tools to produce a fashion-inspired launch video and photo campaign. With gorgeous visuals captured in and around Leanne's effortlessly chic studio space, the campaign met the moment and ultimately spelled success.
The limited run sold out within weeks of its launch. Overall Junk Drawer has produced four campaigns for the Hart x The Fords partnership, helping launch a $500 million collaboration with over $1 billion in sales.
