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untraditional ways tourists could engage with PA businesses, specifically in the health and wellness space.
With the winter months consistently showing a dip in tourism dollars throughout the Commonwealth, VisitPA wanted to bring awareness to
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Junk Drawer was tapped by VisitPA to produce "Well Well Well," a six-part social media exclusive campaign starring Pittsburgh-based couple Steve and Andrea Ford. The informative yet lighthearted series saw the couple mountain biking in the snow, forest bathing, swimming outdoors, and recouping with a sound bath.
VisitPA saw an immediate bump in engagement upon its 6-week roll-out.